A toothbrush by Apple?

The New Toothbrush by Apple with Colgate

     The Colgate paired up with Apple to make the new Smart Electronic Toothbrush E1. This toothbrush is an iPhone linked dental brush which lets you see in real time how well you are brushing your teeth. This new toothbrush connects to your phone via Bluetooth and by running the app. When first opening the app, it guides you how to pair your toothbrush with your phone. Next, it asks to basically map out your teeth and your mouth. It uses a "smart brushing analyzer" which can gain the area in where your specific teeth are inside of your mouth. With this, the app will use this information to tell you if you missed a spot on your tooth or which teeth need more attention.
     

     If the user brushes their teeth for less than the two-minute recommendation, it records it and lets you know how many teeth you missed. Next time you use the toothbrush, it gives you a guide to follow on how to properly clean those teeth which were previously missed. It guides you through each tooth by providing an illustrated view of your teeth. The app also provides family-friendly

 games for younger children to learn to brush their teeth correctly-- and in a fun way! This toothbrush by Colgate is only available to use with Apple products. However, there are other similar options like the Philips Sonicare diamondclean Smart toothbrush-- which is available for android and apple users alike; however, it is double the price of the Colgate smart toothbrush.

    This article was appealing to me because I am a huge Apple fan. I have always supported and bought their products and it interested me how they were able to team up with Colgate and put out such a great product! It is interesting how they can put such an amazing product out there and it not have much coverage. This WSJ article was the first i had ever heard of it-- which surprised me because Apple usually promotes new products/services right away.

    When relating this product to the four Cs, this is not something that the consumer wanted or knew they needed before it came out. When it comes to cost, the price is not incredibly high. $100 dollars for a toothbrush which gives you accurate information on your brushing techniques is not crazy; however, compared to a regular Colgate brush which costs about $3 at the drug store shows the difference in price and quality. The convenience  of buying this product is not very appealing; moreover, one has to purchase this toothbrush at the Apple store (if it is in stock) or online at www.apple.com. It is more convenient to go buy a $3 toothbrush at the drug store than going to the galleria and buying one. The Communication aspect of this toothbrush is relatively low; moreover, not many people are asking for this or looking for it specifically-- it is something extra that might be "nice to have" but it is not a necessity.


Submission 5/5
WSJ Link