Monday, April 30, 2018

New York City Is Getting a Pizza Museum


New York City is slated to get its very own pizza museum.
Nameless Network, a Brooklyn-based media company, plans on launching the Museum of Pizza—MoPi, for short—at a still-to-be-announced location. Billed as the “world’s first experiential pizza adventure,” the pop-up museum will be open from Oct. 13 to Oct. 28, though Nameless Network Chief Executive Kareem Rahma said the company will consider extending the run.
The museum will give visitors a history of the ever-popular food item, Mr. Rahma said. But it will also celebrate pizza’s place in pop culture through art and interactive elements, such as a “cheese cave” made from silicone and a “pizza beach” where visitors will experience, in Mr. Rahma’s words, “a huge wave of cheese” (via a digital video).
The pizza museum follows the success of the Museum of Ice Cream, another pop-up that sold out its run in New York in 2016 and has gone on to other cities. Similar food museums have since been developed throughout the country, and a Museum of Candy, by the Sugar Factory restaurant chain, is planned for New York.
But a pizza museum should have special appeal in New York because of the city’s storied connection with the food item, said Arthur Bovino, a food writer.
“I guarantee you this will have a line down the block once it opens,” he said.
Still, some say the pop-up food museum concept may have a limited market and audiences could lose interest. “It’s going to run its course,” said Susie Wilkening, a Seattle-based museum consultant.


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