Netflix Breaks Up Audience 

                                  Romance With Telenovela

By: Dalila Perez

      The effect of increasing numbers of Latin viewers on Netflix is beginning to have an intense impact on the Mexican broadcast channel Televisa, the world’s biggest creator of Spanish-language television programming. Primetime novelas that once were the highest generators of revenue for Televisa are now decreasing rather quickly due to Netflix creating higher quality dramas and racier "narcovelas". Netflix is introducing new shows that are sparking the interest of those who are beginning to become tired of the same old, basic storylines that their old novelas follow every time on Televisa. 

        Being a Hispanic myself, I am surrounded by people who have been watching the creations of Televisa since I was born and I can agree that these shows are very predictable. They follow "a Cinderella-style" storyline. Where the protagonist falls in love. But it is an impossible love—standing in the way is either a gap in social class or a scheming villain. Along the way, there are tears, slammed doors, betrayals and more tears. However, in the end, love wins. This basic storyline gets boring over time and I have seen first hand how the new and improved shows that Netflix has been introducing lately have impacted the Televisa programming company. 

       These new shows on Netflix are robbing Televisa of their target market and taking their business. In all honesty, Netflix is smart for making this decision. The Latin market is growing and by adding them to their target market, they are expanding the ways in which they will be able to make money for their company. 

     

https://www.wsj.com/articles/viewers-spurn-the-telenovela-for-a-new-love-netflix-1524501901?mod=searchresults&page=1&pos=3