AT&T is a competitive company, however signing with DirecTV has gain a profit in which
customers buy or move to DirecTV with a good plan such as having the internet service. What AT&T is currently doing is by making a contract with DIrecTV since they want to gain more customers to get the U-Verse wireless internet. The company will continue their negotiations with DirecTV but they must comply with the policy that DirecTV offers.
There are also TV advertisement while DirecTV are offering discounts and premium package that includes new channels that will benefit the customers to get interested.
AT&T wants to have their own price for having wireless internet and tv channels to continue making more money.
The main problem that the company is facing is that they are not gaining much profit out of the internet service and that could bring the company in bad position, instead they should consider having all combine with a reasonable price so that customers get interested.
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