March 3rd 2016
Analysis:
Mexico and the United States relationship has grown over several years along with Canada the three countries form the world's biggest free trade zones. Every day the is a total of 1.44e9 million dollars traded between each country. I personally was intrigued by this article because my mom works for a company who specializes in importing and exporting Hispanic product from cities all over Mexico to various states all over the US. The demand for the labels the company imports is increasing every year. each year they import to a new state. The products the company range from Tajin to Rockaleta, basically candy, chili powder, and tuna. Demand of these certain products come from states that have high a latino population such as Kansas, Georgia, and Texas. The CEO of this International company targets the Hispanic population in accordance to the census of each state. A marketing director told me that using the 4 Ps is a key factor on success rate of each specific brand. In one state there could be more demand "Tajin" (chili powder) than another and vice versa with other labels. Using the 4Ps, Product, Price, Promotion, and Place can help them allocate which state each brand will make the most profit for the company. Whether or not people realize the impact of foreign product in the US is cutting the ties between US and Mexico would create a huge economic crisis. For example, the importing of Hispanic products into the US provides jobs for workers in Mexico and United States such as factory workers, truck drivers, CEOs,etc. Each country has benefited from this for years, now trump is saying we need to build a wall between two countries who have different points of views, but nonetheless have been business partners for years, and created revenue for both parties. In my opinion, instead of building walls between two economically powerful countries we should start thinking about building "bridges". By "bridges" I mean where a both Mexico and US create a mutualistic relationship where both countries provide more jobs, more business deals, more wealth for each one.
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