For some high end stores the usual way of paying at a cash register has been ungraded. Instead of waiting in line to check out, the cash registers have been removed and now the customer has to find a sales associate instead or vise versa. The sales associates are walking around the store with "mobile checkout devices or handle transactions in discreet nooks". This makes the shopping more personal where the associates help the customer from beginning to end. "Hiding the cash register also forces shoppers to interact with the salespeople and might even encourage them to buy more..At Rebecca Minkoff stores, shoppers pay through sales associates’ mobile checkout devices or can use PayPal in the fitting rooms". For some, if they are frequent shoppers the sales associates use their previous buys to help the customer locate merchandise that may fit into their style. It makes the shopping experience more personal and increases the stores profits.
I think that this could be useful and innovative for everyone, but maybe a little slower for the personal checkout. The holidays might as well be the busiest time, but the associates would still be expected to make the customers shopping personal at the same time.
I think this is an extremely personal way of interaction with the customers, but the stores will have to be prepared for the worst. How do they know if the customer is paying for everything they bought instead of sneaking one through without the salesperson in the dressing room with them when they check out? I feel like yes this is a good idea if people were trustworthy and loyal, but it could be a bad problem as well.
ReplyDeleteI think this is an extremely personal way of interaction with the customers, but the stores will have to be prepared for the worst. How do they know if the customer is paying for everything they bought instead of sneaking one through without the salesperson in the dressing room with them when they check out? I feel like yes this is a good idea if people were trustworthy and loyal, but it could be a bad problem as well.
ReplyDeleteFor starters I would say YES it a nice move till we realize the practical hitches later then.
ReplyDeleteI think this can make a more enjoyable shopping experience for the customers. It is also a great idea to interact more with the customers while increasing sales. However, I do think there could be some issues in the long run.
ReplyDeleteWhile This sounds a bit weird, this will definitely improve customer satisfaction from the store overall by being forced to interact with the workers so directly. With the right employees, this is a great way to get customers to be more favored to shop at your store instead of another one for their needs.
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