‘Alexa, Can You Be Empathetic, All-Knowing and Funny?’

Summary by: Lucy Reyes

According to Rohit Prasad, head scientist of the Amazon.com Inc.’s Alexa, believes we will eventually have a fluent conversation with our future digital assistant! According to the WSJ article Amazon has sold more 100 million devices powered by Alexa. Alexa continues to grow and evolve each year and every year consumers are using more and more AI-powered assistants. Other companies, such as Apple and Google, took notice of this growth of digital assistance and wanted to be apart of the digital A-I market race. These companies are making gains in the market sector, as more consumers begin the purchase A-I products.

            Voice assistance will be everywhere. It’s going into cars, hotels, even hospitals! Prasad says: In 15years, it’s his dream that artificially intelligent voice assistance will be everything and everywhere. AI should be available on demand anywhere, blended into [our] environment.” Yet, first they must need to make the tech smarter and evolve with our society. The AI Alexa devices needs to collect and learn the things that they will control before executing their tasks.

            The Amazon team is also working on Alexa conversing with human. They are working to have Alexa have “true, open, knowing, unconstrained conversations”. They want Alexa to be some sort of companion in the future. The marketing to team is looking to targeting people in need of companion ship, such as elderly people. When AI becomes more competent and able to express empathy, people will trust it more and the relationship with AI device will grow stronger.

Analyzing this development of Alexa, I would strongly agree that Amazon would be a perfect example of a company that has a good market target. This product improves the quality of life by providing person assistance, the market exposer is growing, advertising is making the devices seem “normal”, and the prices will be affordable to al since they want to blend it into society. The Amazon Alexa team has a stable market plan by incorporating all the details: product name, place, promotion, price, special implementation, marketing info needs, company analysis, competitor analysis, customer analysis, and marketing environment. Amazon takes notice of the trends affecting the marketing strategy planning by evolving with society and the world.

 https://www.wsj.com/articles/alexa-can-you-be-empathetic-all-knowing-and-funny-11551971093