Disney's Movie Lineup
This article concentrates on the films Disney is planning to make through 2027. "The company on Tuesday listed several former 21st Century Fox properties, including the release date of “Avatar 2” in 2021, a new untitled “Kingsman” movie and “New Mutants,” from the “X-Men” series, in 2020."
Yet this was only possible after they acquired 21st Century Fox's assets. Now Disney who owns "the Pixar, Marvel and the Star Wars brands, will now also get Deadpool and the Fox-owned Marvel characters such as the X-Men and Fantastic Four, allowing for the full Marvel family to be united" as stated on npr. It is also known that Disney will now own former Fox television networks, which consists of FX Networks and National Geographic Partners. Disney will also get Fox's 30 percent ownership of Hulu, giving Disney a controlling share of 60 percent (https://www.npr.org/2019/03/20/705009029/disney-officially-owns-21st-century-fox). Overall, Disney is slowly growing and eventually, they will have the ability to compete with Netflix and Amazon Prime.
What makes Disney so dominating is the adaptation they have to their products. For example, the company originally planned to release a Star Wars movie every year after they acquired it in 2012. But when the latest Star Wars film received mixed reviews, Disney decided to put a hold on production. By taking this decision, Disney stopped losing money and kept the dedicated fans. In my opinion, this is the best solution since Star Wars has a big fan base.
I selected this article because Disney is slowly taking over all the movie franchises I enjoy. In my opinion, they hold the power when it comes to movies. This is relevant to marketing because they force their competitors to rethink the movies they produce. If Disney continues on this route, they will have the ability to produce amazing products.
Name: Gorman Aguilar
Title of Article: Disney Reveals Movie Lineup Through 2027Time published: May 7th, 2019
Link: https://www.wsj.com/articles/disney-reveals-movie-lineup-through-2027-11557256610?mod=searchresults&page=1&pos=1
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