Apple music has announced that college students will receive 50% off subscription for up to four years. The discount will be offered through a service known as Unidays. Unidays verifies student status through use of a students university email address and then offers them discounts across various retailers such as Levi's, Microsoft and now apple music. This scheme mirrors that of Apple Music's competitor, Spotify. Spotify have offered a significant discount to college students since it's conception.
From a marketing point of view it seems most retailers are coining in on the fact that college students, as a market segment, have less disposable income. This is causing businesses to alter the price element of their marketing mix in order to cater to this specific market segment
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The only reason I have Jay Z's Tidal is because they were the only ones at the time that offered the 50% off for students. However ...This might make me shift to apple just because they have way more music.
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