New technologies have invented the category of versatile materials such as powder-coated cast aluminum and man-made wickers have led to more aesthetically refined furniture. High-performance synthetics—softer to the touch, more supple and more colorfast than the polyester of earlier outdoor textiles. Manufacturers offer intricately draped, patterned and textured looks that withstand the vagaries of weather.
Consumers have responded to the burgeoning number of furnishings and accessories engineered for exterior use—everything from daybeds to drapery. This is relevant to the class because experimenting and doing something different that sets you apart from the other companies. This will help the business succeed in selling more products than their competitors.
May 5, 2016 10:40 a.m. ET
Brigitte Alejandro
http://www.wsj.com/articles/the-a-to-z-guide-to-outdoor-furniture-1462459208
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