In the age of digital music and fast decline of download sales and CD's Drake was able to sell one million copies of his new album, Views. Apples head of content Mr. Jackson said Drake was able to sell overwhelmingly large numbers of his album because he was able to gather up all his fans and use Apple music to promote his album. Drake has hosted over 20 episodes of OVO radio on apple music, releasing exclusive details about upcoming projects and releasing new music. The album sold 632,000 copies in the first 24 hours. This comes as a surprise because cd and download sales have fallen 60% in the last 15 years. Apple Music users streamed the album more than 250 million times world-wide. Drakes record label has also managed to delete any youtube videos related to the release of Views so that his music can only be exclusively listen to on apple music as of right now.
http://www.wsj.com/articles/how-apple-sold-a-million-drake-albums-in-five-days-1462577580
I wonder if this made his total revenue less valuable since rather than having it on the different music streaming sites? I wonder if he was impacted.
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