A few months ago, Amazon presented its Go concept where customers scan their phones on a kiosk as they walk in and after they leave they are charged for the items they leave with and are electronically sent a receipt. These cashierless Amazon Go stores were set to open at the end of this month in the city of Seattle however, due to technical glitches, the opening has been delayed. There has been no comment on when exactly these convenience stores will officially open.
Amazon has reportedly been working on getting the technical glitches under control. According to sources close to the company, the store will use cameras, sensors, and algorithms to track what customers are taking when they leave. The glitch is supposedly coming from this particular system not being able to handle more than 20 people at one time.
These glitches aren't the only difficulty the online retailer will face in their new venture. Although they are trying to capture more food sales to broaden their influence in this market, they are not exactly experienced in anticipating and handling a flow of physical customers as well as products in a space.
It will be interesting to see how Amazon manages to execute this concept of cashierless convenience stores and what it will mean for retailers like Walmart and Kroger who are now advancing the average grocery shopping experience with online orders and store front pick up.
WSJ ARTICLE
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