This week, YouTube
revealed that they will begin to offer a web-TV service that will include
broadcast and cable channels for only $35 per month. In an evolving society in
which streaming services are now taking over traditional television, Google’s
own YouTube is roaming new but promising territory. This service will be called
YouTube TV and is slated to launch within the next few months. It will include
all the major known household channels.
The outlook seems very
promising, since society is very entertainment-oriented. Just as YouTube’s
chief executive Susan Wojcicki said in the article, “There’s no question
millennials love great TV content, but what we’ve seen is they don’t want to
watch it in the traditional setting.” Since people nowadays have many streaming
subscriptions because they are always on the go, YouTube decided to cater to
this market by providing this service, which can be watched on any device on
the go. Through YouTube TV, Google also wants to have targeted advertisements
for the viewers.
It is expected for many
of the traditional TV companies to possibly roll out something similar, as
DirectTV tried it but failed. Since YouTube is such a household name and is
used by many, it may be expected for Google to find success in this new
project. Because this service is still new, when it barely comes out, it will
be in the market introduction phase. Hopefully, it’s product life cycle will last
so it can be a hit and a game-changing innovation.
Original Article:
Google’s YouTube to Launch $35-a-Month Web-TV Service
With the younger generations, portability, ease of use, convenience have been some of the major factors in decision. A web TV service seems like a great idea, but the problem might go to the costs, especially with competitors like Netflix with a lot cheaper monthly costs, which might seem more affordable for college students.
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