Value of Sneakers in The Resell Market

The sneaker culture was first introduced around the mid-1980s. A majority of the people in the sneaker culture buy shoes to either collect them or resell them for a higher profit. Typically, someone’s drive to want and buy a shoe, is determined by the resell price giving them more value and making them more sought after. What determines the resell value of sneakers ranges through many things like the color way, quantity, collaborations, and materials/ technology used.

Shoe resell values depend on those many factors, here are some examples. The Nike SB dunk “Pigeon” was a collaboration between Nike and the street wear brand Staple in 2005, with only 150 pairs made, making it a highly sought after the shoe. The color way of the shoe, the quantity, and collaboration of the shoe gives the shoes a high resell value in the resell market. The Yeezy line, which is a collaboration between rapper Kanye West and the sportswear brand Adidas, is highly sought after due to the quantities made of each color way released, some being more limited than others. Because the shoe utilizes Boost material and is a collaboration, it gives the shoes a high resell value ranging from $500 - $1500 (store suggested retail is $220).

There are many factors that go into the value of shoes. Color way, quantity, collaborations, and materials/ technology used play a huge role in how much the shoes are worth. This is something that current or up-and-coming companies should be paying attention to if they want the next hot shoe in the market.

https://www.wsj.com/articles/the-collectible-sneaker-game-a-guide-for-obsessives-and-beginners-1484849746