McDonald’s Taps Bob Rupczynksi as Head of Media and Customer Relationships

Fast-food chain taps data-driven ad executive to help it bolster its digital marketing efforts around the world.

McDonald’s Corp. has hired data-driven food marketer Bob Rupczynski as global vice president of media and customer relationship management to help the fast-food giant bolster its digital marketing efforts around the globe. Previously, Rupczynski has held lots of presidential positions from working with snack maker Mondelez International Inc. and Kraft Heinz. He helped both companies focus on using consumer data to better target their markets.

Silvia Lagnado, McDonald’s global chief marketing officer said “Bob brings deep experience in developing industry-leading capabilities which enable data-driven, real-time precision marketing. He will play a critical role in ensuring we apply rigor and discipline in the way we maximize the return on McDonald’s substantive marketing investment.”

McDonald’s has been working to bolster its digital marketing and technology in order to revive sales in the U.S. With the help of Rupczynski and his broad experience in marketing, he will be able to lead McDonald’s in increasing their investment. He will do so by determining McDonald’s target market and by using the 4 P’s he will create a plan in appealing to their needs.

Janelle Mendez

MKTG 3343

https://www.wsj.com/articles/mcdonalds-taps-bob-rupczynksi-as-head-of-media-and-customer-relationships-1490222838