Lots of customers have started to disconnect their cable
services, due to the high competition of other services like Hulu or Netflix
being provided. Sales have dropped for most cable companies; therefore Comcast
has decided to join forces with YouTube to provide their subscribers a better
TV watching experience.
The YouTube
and Comcast bundle does come with a catch though. Customers have to have the
latest X1 set-top boxes, which only 50% of customers have them. The joy of
watching YouTube comes from being able to select YouTube straight from the menu
rather than having to use other devices to stream YouTube. Comcast is aiming to
have a more integrated and less complicated progress when it comes to choosing
what to watch. Customers will also be able to use their voice-controlled remote
in order to search through YouTube videos.
The access
of YouTube through Comcast is hoped to be a benefit to both companies. Comcast
hopes to continue to have hold on to their current customers as well as getting
new customers. This would also benefit YouTube because customers will hopefully
subscribe to some of the new services they provide like the YouTube Red
subscription.
I think that was a smart and innovative move on Comcast's part. I've noticed that watching TV is quickly going out of style (my family unsubscribed from our provider months ago) and is being replaced with things like YouTube and Netflix.
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