For two years Black Tap located in Manhattan has been creating pricey kitchen sink milkshakes. These shakes are topped with any and every decadent dessert you can think of, some reaching well over 1600 calories. In fact they are so popular, people will wait four hours in line just to get their hands on one.
Black Tap has decided to work with other restaurants and entertainment companies to create milkshakes inspired by their business, for they will be using their shakes as a way to advertise their brand. Their goal is to get as much attention possible by piggybacking on other company’s name.
This way of branding and advertising is quite smart. By working with already widely known companies, it will be very easy for Black Tap's name and product to be recognized. Thus eventually leading to the growth of their company.
Janelle Mendez
MKTG 3343
https://www.wsj.com/articles/black-tap-makes-viral-milkshake-creations-a-branded-effort-1488450600?mg=id-wsj
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