"I lost $5... But the vodka... kept me warm"

Characteristics of a Good Brand Name

Some of the characteristics of a good brand name as we have covered in class are: short and simple brand, easy to spell, easy to recognize and remember,and a product that suggests benefits. When it comes to those aspects Silo Vodka deserves a check mark. It only has fours letters, and it is easy to spell and remember. Some of the benefits of Silo Vodka are: uses ingredients from local farmers in Windsor, VT, it is made of only 40% of alcohol, and the barn distilling the vodka offers tours and has a tasting room that features local musicians.

A Product that Helps to Create Memorable Experiences

Hannah Tinti is a novelist who was invited to taste the vodka and give her honest opinion  about it but instead of doing it on her own decided to get help from her small circle of friends. Hannah decided to bring the vodka to group of friends who are writers and despite being somewhat unknown have had their books turned into movies, topped best-seller lists as well as won national awards. She describes most of her friends as introverts like herself but once in a while they like to get together to play poker and gossip about things. When she offered the Silo Vodka, some of her friends did not want to try it but once they did they loved it because it was different from the cheap and strong vodka they used to drink when they were in college. Her friends opinions about the vodka were: "It's kind of appealing...It's smooth...It's making me feel funny." Hannah concludes the article saying "I lost $5 that night. But the vodka and the company kept me warm."

I chose this article because it is a good representation of what a good product including the brand name should be: easy to spell and remember, and also that helps generate good or positive experiences.

https://www.wsj.com/articles/a-vodka-that-will-get-introverts-talking-1489001000?tesla=y#livefyre-toggle-SB10863058833601644371104582651991026474510

Priscila Quimboca