Soon, there may be a reason to check those annoying live video notifications on Facebook. The social media company is looking to start providing video programming as an effort to make users stick around longer. Facebook has begun to look for original programming pitches much like traditional TV. This may include weekly 30-minute episode series. Much like YouTube Live, Facebook has said it may offer original scripted video content in exchange for a monthly rate.
Ricky Van Veen, founder of CollegeHumor, proposed and is leading this whole idea. Some would argue he’s already doing innovative things, since he barely joined Facebook last year. According to his team, creators of the original video programs will earn revenue from ads and will be featured on the “live” video tab on Facebook. Through this feature, Van Veen aims to change the way Facebook is seen. Users usually get on Facebook only when they have free time, and so their daily visits on Facebook don’t last very long. The aim is to make Facebook a more attention-grabbing, time consuming social media app which people will want to use for a longer period of time.
According to the people in charge, people now “view the News Feed as a home for shorter, news-focused content, and as a tool to drive viewers to the video tab to access longer content”. So, by introducing video programming to Facebook, the longer content will be separated from the short content. If this feature is successful, Facebook may have the competitive advantage and differentiation of all of its other social media competitors. Not only will Facebook be earning money for themselves, but also for other companies through ad revenue. Because social media reaches all demographics and ages, I think that this marketing plan considered all the behavioral dimensions to make a combined target market approach.
Original Article: Facebook Intensifies Hunt for TV-Like Video Programming
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