Bruno Mars is launching a
tour this year for his recent album "24K Magic." Over the course of
his career, he has had 21 Grammy nominations, sold over 170 million singles and
26 million albums worldwide. "24K Magic" was his third album released
in November of last year, and it stayed in the top five for more than two
months. This success is not merely by chance. Bruno Mars explains some of his
Marketing Strategies.
Bruno Mars already has 100
dates for his “24K Magic” tour in many places outside the U.S such as Japan and
Belgium. He explains that he always wants to deliver a powerful and memorable
show that people can remember and also feel like their money was well spent.
Bruno Mars put so much work into each song in his last album that he said “I
wanted to make a movie, where each song has its own moment.”
In 2014, he released the
song “Uptown Funk” that won three Grammys and was the N#1 song for 14 weeks, which
made this song the 8th single in history to achieve this. In his
article he explains how the preparation for this song went through many
tribulations because Mark Ronson (a musician he worked with for this song), and him would go back and forth in
what sounded better.
Bruno Mars is one of the few
performers who had the opportunity to do the half time show at super bowl twice in 2014 and 2016. Is his success by luck? His brother who plays in his band
says about him “He sees something lacking in the business, maybe something we
were influenced by as kids that’s missing today, and he sticks to his vision.”
Priscila Quimboca
MKTG 3343
I really liked your blog. It was very interesting to me as I understood your reason behind choosing this article. You did a good job at showing Bruno Mars' marketing strategies. Keep working hard on your next blogs.
ReplyDeleteThank you. I am glad you enjoyed it and I'll keep trying my best to find interesting articles to write about.
Delete