HP’s revenues started to rise again after a period of
decreasing sales of desktop computers, notebooks, and inks and toners. They
began to release products for more specific target market groups of gamers,
corporations, and younger consumers and received a growth in revenues.
This
growth mostly came from their new gaming line, OMEN, with a 16% increase in
notebook sales. In addition to their gaming line, HP received an increase in
sales of their high-end corporate notebooks. HP’s new pocket printers, Sprocket,
which are aimed at younger consumers and can be paired with smartphones, also
contribute to HP’s recent growth in revenue.
As a result of HP’s increasing revenues, their shares have
also increased by 0.5% with each share now being 38 cents. Their aim is to
“stabilize supplies, revenue and constant currency by the end of this year,”
according to HP’s Chief Financial Officer Cathie Lesjak.
Original article: Wall Street Journal
Linh Tran
MGKT 3343
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