Samsung Electronics Co. is planning an investment to expand its U.S. production facilities, to generate around 500 jobs. According to people familiar with the matter, there are at least five states in discussions. The initial capital investment is expected to be around $300 million, several of the people said, with Samsung shifting some production of oven ranges to the U.S. from Mexico. Since Donald Trump became the President, he campaigned on the desire to create more manufacturing jobs in the country. This became Samsung's interest and Trump says that there will be consequences to those companies that do not comply.
Many of the Samsung's home appliances are currently manufactured in Mexico. For decades, Samsung has spent heavily in the U.S., ranking as one of the country’s largest direct foreign investors. Since Trump's election he there has been a pledge to expand operations or investments. This is relevant to Marketing because this major expansion has caused other companies to expand in jobs. LG Electronics has wanted to build a home appliance manufacturing factory as well which would create around 600 jobs with $250 million invested.
In the near future, Samsung Electronics Co. could eventually manufacture other things such as refrigerators, washers and dryers, and possibly other home appliances if there will be more invested. Although, the Samsung company has been spent millions in the U.S there is no firm deadline or final decision that has been made.
Sheridan Hopkins
Dr. Z
Principles of Marketing
https://www.wsj.com/articles/samsung-plans-u-s-expansion-would-shift-manufacturing-from-mexico-1488985610?mod=trending_now_4
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