Facebook at Work

Facebook has once again impressed us with its new launch of “Facebook at Work”. This new application is targeting companies big or small introducing them to a business messaging tool. Even though there is an array of competition on this field Facebook seems more than confident they will strive ahead. They are assured of this since they believe that everyone is capable of using this tool without further knowledge or skills that will benefit the company or business. Facebook has an advantage since they can market themselves on their own social media and even though this product comes with a charge companies that have already got their hands on it really enjoy it, the cost is based per individual in the business. They are aware of their completion such as Outlook, emails, and Hangout (4c’s company & competition). And even though this is a new product development for Facebook it is not a new product for companies. Facebook has an advantage based on its simplicity that people prefer which allows me to think this product may have a long life cycle. This neat product allows employees to interact with each other while at work on this application and at the same time a nice benefit for the employer to know is that the application can only be access by employs and cannot be accessed with their personal accounts so if they are using their personal accounts they can’t see what’s going on at work, another benefit is that the employ does not have to have a Facebook page to be a part of this. This product will take a little education to the consumer for them to know how they will benefit from it, but once the consumer is educated this product should be hot in the market giving the customers satisfaction.