Even though some would consider animal attractions to be the most profitable aspect of a trip, tripadvisor has decided to decline the sale of tickets for attractions that include physical contact with animals in captivity or endangered species. The company has yet to stop the sale of tickets to these attractions but plan them to being fully halted by early next year. These attractions include all attractions such as elephant rides, petting tigers, and swimming with dolphins.
On top of that, the company plans on launching a wildlife tourism education program. They plan on working with organizations like the Association of Zoos and Aquariums, conversation organizations, academics, and animal welfare groups like People for the Ethical Treatment of Animals. Even though they plan on stopping the sale of tickets for any attractions with physical contact to animals, it is not going to include attractions with domestic animals like horseback riding, children's zoos, and educational aquarium touch pools.
Some could say that this change will effect the company in a negative way considering they are no longer providing for a target market that has been around forever, but this change is also targeting a new and growing target market.
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