Friday, October 28, 2016

Nintendo Earnings Pulled Down by Wii U

Nintendo is rising once again their profits have double or maybe even more since the last quarter. I was surprised to hear that their Wii-U console did not meet expected sales and at the same time did not meet customer satisfaction they lost a total of 7.8 million dollars (Do to the fact that the Wii-U was unpopular). But now they have reinvented themselves thanks to the help of Pokémon Go their sales have raised. They booked a 115 million profit from Pokémon games in this past quarter (April to September) and the net income from July to September rose a 603 million compared to the 30 million from the year before. Something that has also busted their sales has been their support from the Seattle Mariners baseball team (they had a one-time gain) from a profit that occurs from the sale of an asset. Since the asset is gone after that, the profit cannot be reproduced, so it is a one-time occurrence. But over all we have notice a decline in consoles since 2009. Nintendo has unveiled their latest console but it failed to impress once again, the name of the new console is “switch”, Nintendo’s shares have declined a 6.5% since last Friday. I’m personally quite disappointed in the fact that their product has once again failed, but I still have high expectations for them (since I’m looking forward to purchasing the console) since this might fix the problem they had with the Wii-U, if the switch works the sales will be incredible and once again sky rocket. This new console will or might take the x-box and ps4 out of the picture. Nintendo has analyzed and well strategized their target market not only for single player use but multiplayer use and its bringing back the old style of socializing which is amazing. (Nintendo knows its competition well, 4c’s). This will defiantly be a new product that will need to educate its consumers of its benefits but once its past that point and it had demonstrated success the sales will bust high because everyone would want to
get their hands on it.

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