McDonald’s Turns to Social Media to Draw Millennials

McDonald’s Turns to Social Media to Draw Millennials

            McDonalds Corp recently hired 200 people from companies such as Amazon and  PayPal to win back the millennials (young adults) they lost to rivals serving fresher food. According to an internal memo reviewed by The Wall Street Journal, only one of five millennials have tried the Big Mac. To improve this problem, McDonalds is trying to  target youth with tailored messages. Millenials say that they do not like companies who present the perfect staged products. For this reason, McDonalds stopped using photos of perfect-looking food.

            Marketing plays a big role over consumers. In this case, McDonalds targets young adults who demand better quality and healthier products. It is very interesting to see how millennials prefer to buy other fast food, rather than a Big Mac. Most of them grew with the idea that McDonalds food is very unhealthy, and they do not want it anymore for their children. Now a days, people have more information about food and its nutrients. For this reason, McDonalds Corp. is trying to target this generation (millennials). They are crucial consumers because they have a good profit and also next generations are coming from them. McDonalds is using a strategy of using celebrities such as Kylie Jenner, to spread their consumption among people from this age range.

            This article is related to our marketing class, since McDonalds Corp. is trying to change its marketing strategy for young adults consumption. They made a marketing research which lead them to change their strategy. People prefer to buy fast food from its competitors such as Burger King or Wendy's, or simply do not buy fast food because of health issues. Moreover, they are changing its promotion strategy. Instead of using the common Facebook ads, they will use tailored messages.