Mondelez International sold more Oreo cookies and Cadbury chocolate in emerging markets in the latest quarter, demonstrating the growing appetite for snacks around the world in countries such as India and Brazil. The chief executive of Mondelez, Dirk Van de Put, said that 38% of its sales came from India and Brazil. Revenue in North America fell 1.3% to $1.63 billion. Mr. Van de Put said gum sales were partly to blame for the revenue drop. Mondelez owns the Trident, Stride and Dentyne gum brands.
The reason why I chose this article is that I find interesting Mondelez International, which is one of the world largest snack company make such as a big percent of revenues comes from counties with emerging markets. A question might arise from these facts, why not focus more on marketing on that part of the world? One thing that makes people want to buy more is our the product is present, here in the United States company invest a lot in marketing. From commercials to flyers every means are used to make people see and buy a product. I believe if companies such as Mondelez International could invest more in their international marketing strategies, they could find others countries with the same demands of American snacks and therefore make more profit out their products.
Investing in the international market is never easy because there is a lot to consider. And wrong approach or strategy can ruin your campaign even if you have the best product.
ReplyDeleteWhich approach would you advise them in a market like Africa ?