Netflix has become a routine for many people around the world. Netflix has marketed their company to be a necessity and has succeeded. The video streaming giant has added 7.41 million subscribers in the first quarter. Their continuous growth has allowed their brand to not only mature but stay growing. Personally, I am a Netflix subscriber. What I love about Netflix is my ability to access a variety of movies and television shows. The constantly changing movies and television shows allows consumers to not only watch their typical steaming, but also discover new shows that are out of their comfort zone. The company is expecting to increase the number of subscribers every quarter. Netflix forecast a net addition of 6.2 million users. I do not have any opinions on how Netflix can grow their brand because they are doing a tremendous job at growing their company. The company’s brand has allowed consumers to recognize their logo and colors across the world. Netflix has also began producing their own series. Many Netflix series have been very successful and cause social media boost within the youth. To add on, I believe that it is important for the youth to feel involved. Something that I have found to be an interesting take on new shows is letting the viewer decide how the show will play out. An interactive show would also bring different people to their subscription based company.
Really agree with a lot of the analysis. Netflix is awesome and does almost feel like a necessity formats people at this point. I feel Its more rare to meet someone who doesn't have netflix then someone who does. One thing i believe they could do to grow their business and pretty much eliminate all other competition would be to post new episodes to series' as they are being released in real time.
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