The Winter Olympics targets different sectors in marketing as
it is one of the most large-scale and profitable global media events. Sponsoring
athletes and teams does not only benefit the sponsor, but also, the athletes as
they receive merchandise and a big check for wearing the equipment. It is a marketing
lifestyle because when fans see the athletes performing, they buy almost all
the equipment and merchandise. Also, by posting pictures on Instagram or
Facebook with millions of followers, the athletes promote their merchandise and
are very successful. Even at the rinks, skii course or at the slopes, there are
banners of the companies that sponsor the events. The marketing target is to
all audiences as the sponsors are promoting an athlete, a sport, a brand, and
the country that is hosting the Olympics. It is good because they are marketing
a brand and since the fans are very patriotic, they want to buy the merchandise
of their country.
Every time the Olympics, or even other events like the Super
Bowl, are going on, I find it that I’m always intrigued to see all the
commercials and what attire the athletes are wearing. The is so much
attractiveness for the games because it is not only entertaining, but the
marketing, promotion, and advertisement generate high profits.
Sporting events are a big draw for firms to advertise because they reach such a vast audience; even those who are uninterested in the event are exposed to advertising of some sort concerning it. A lot of consideration on the behalf of marketing managers is made to ensure they promote their products and fulfill the goals of their marketing objectives.
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