The US Doesn't Want Japanese Sedans Anymore
Japanese auto makers have been extremely successful in selling their Sedans to the US in the past. They believed that US citizens would continue to drive and enjoy their sedans. However, the top three auto makers in Japan have recently been down on sales. Toyota, Nissan, and Honda sales are continuing to drop fast. The reason for this big drop is the popularity of Sport Utility Vehicles. Research has found that SUV's are getting more popular because of low fuel prices and improvement of fuel efficiency in SUV's. However, the Japanese executives believe that the sedan's popularity will go up when gas prices go up, because sedans still have better fuel efficiency. The only problem they face now are crossovers, because crossovers have the fuel efficiency and the space that all the Americans want.
I found this article interesting, because I wanted to know what caused SUV's to become so popular. I myself prefer smaller cars due to the fact that they are easier to park in downtown Houston. I do, however, wish that there was more trunk space. I was surprised that the space in the car was more important than fuel efficiency to many Americans. These Japanese auto makers are going to need to offer SUV's that are better than the American SUV's and Trucks if they want to increase their sales apart from the Sedans.
Written by Shawn Pham
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