The NRA convention kicks off this
Friday in Dallas. It is expected to draw more than 80,000 attendees, and it had
garnered so much attention that the NRA has had to waitlist many vendors as
there is simply not enough space on the floor to accommodate them all. This
article states that the NRA has faced public backlash and scrutiny due to its
continued support of gun rights, and very hardcore stance againt gun control. I
for one do not think that this is true, as the only ones criticizing the NRA
are those that are pro-gun control, and have been from the very beginning.
Personally, I am a lifetime member and know many that are as well. Without
getting too political, guns should not be controlled at all. After all, if one
is willing to break the many laws we have against harming others, why could
said person not obtain a gun illegally? Therefore, this control only punishes
those law-abiding citizens.
In relation to the class, the NRA
has done a tremendous job marketing its convention, as it will end up being a
record breaker. This convention will boast the highest turnout even for a
convention, and will further advance the fight against gun control. Furthermore,
the NRA has been producing record breaking fundraising numbers, and I relate
that to their being able to truly connect with their base. This is an essential
concept in marketing, and whenever one is able to strongly connect with their
base, they will be successful at what they are doing for a long time.
https://www.wsj.com/articles/nra-convention-expected-to-draw-about-80-000-attendees-1525349795?ns=prod/accounts-wsj
Andrew Dibello
It is interesting to see how NRA leverages its influence into marketing. Even though people might now agree with their beliefs, they will probably hear about the convention.
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