AT&T Pushes for Merger with Time Warner

http://www.wsj.com/articles/at-t-is-in-advanced-talks-to-acquire-time-warner-1477061850

Dean Chagaris | Dr. Zhang | Marketing 3343 | October 21, 2016

This is a big deal as AT&T waits for approval to acquire Time Warner. By doing so AT&T would expand its internet and television market making it even bigger than it currently is.

AT&T has had a long history of acquiring companies and expanding its markets from communications to internet.

By having Time Warner in it's portfolio AT&T can expect to enjoy expanded market shares, new product offerings, and a larger target market. Having acquired Direct TV a year ago and combining it into its uVerse service, AT&T will now be able to double its reach into markets it currently operates.

AT&T has been working hard to bring entertainment such as DirectTV to markets at prices that cable can't compete with. When you bundle with other products such as wifi, DirectTV, and cell service, AT&T has been making offers to good to pass up.

An example if a current offer;

Switch and get new iPhone 7 32g Free
Pay off previous carrier up to $650.00
Direct TV & WiFi for $50.00 two years
Unlimited Cell/Text/Data Plan for $65.00 mo.
Free installation
$100.00 gift card

Notice the above was just one offer recently executed by me recently. I've not had TV service for 12 years by choice because it was so expensive. Average of $120.00. Now AT&T can offer 3 services, making the Television price so affordable that it becomes unnoticeable.

AT&T tis working to make television so affordable that it will close the gap with users of services from HULU, Amazon, Netflix, Apple. This will disrupt an already confused market when it comes to "too cable or not to cable", but nonetheless, make entertainment more available to the end user.