Nintendo is rising once again their profits have double or
maybe even more since the last quarter. I was surprised to hear that their
Wii-U console did not meet expected sales and at the same time did not meet
customer satisfaction they lost a total of 7.8 million dollars (Do to the fact
that the Wii-U was unpopular). But now they have reinvented themselves thanks
to the help of Pokémon Go their sales have raised. They booked a 115 million profit
from Pokémon games in this past quarter (April to September) and the net income
from July to September rose a 603 million compared to the 30 million from the
year before. Something that has also busted their sales has been their support
from the Seattle Mariners baseball team (they had a one-time gain) from a
profit that occurs from the sale of an asset. Since the asset is gone after
that, the profit cannot be reproduced, so it is a one-time occurrence. But over
all we have notice a decline in consoles since 2009. Nintendo has unveiled
their latest console but it failed to impress once again, the name of the new
console is “switch”, Nintendo’s shares have declined a 6.5% since last Friday.
I’m personally quite disappointed in the fact that their product has once again
failed, but I still have high expectations for them (since I’m looking forward
to purchasing the console) since this might fix the problem they had with the
Wii-U, if the switch works the sales will be incredible and once again sky
rocket. This new console will or might take the x-box and ps4 out of the
picture. Nintendo has analyzed and well strategized their target market not
only for single player use but multiplayer use and its bringing back the old
style of socializing which is amazing. (Nintendo knows its competition well, 4c’s).
This will defiantly be a new product that will need to educate its consumers of
its benefits but once its past that point and it had demonstrated success the
sales will bust high because everyone would want to
get their hands on it.
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