The Internet’s Top 10 Word-of-Mouth Beauty Products

http://www.wsj.com/articles/the-internets-top-10-word-of-mouth-beauty-products-1475157055

Social media has greatly influenced our life styles. One way in which social media has changed the way we go about our lives is how products are advertised through it. For example, how make up brands advertise their products has changed a lot over the years. Before social media, make up brands spent millions of dollars on tv commercials and magazine adds in order to attract customers. Now the best way for these companies to attract customers is through the reviews of other people in social media and the company's/distributor's website.
In this new social media era, woman now look for reviews first before they buy something or they become interested in a product because they saw someone else use it. Beauty bloggers have a great influence on what women want to buy now. These bloggers often have video tutorials where they show how to use a product and they talk about what they like and don't like about it. When these bloggers reach a certain number of followers, beauty companies begin to send them products for them to try out and review. This is now a very influential way of advertising the products. Many women now feel more comfortable first seeing how the products look on someone else and reading the reviews before they go out to buy it.
This way of advertising relates to the social influence consumers experience when buying a product and the problem solving step (info search, identify alternatives, set criteria, evaluate alternatives) in the consumer decision process.