Friday, October 21, 2016

Google Signs up CBS for Planned Web TV Service


Who wants to continue paying for channels they don’t care to watch, much less bare through the commercials?  Nobody!  In early 2017, CBS Corp. will be publishing “Dubbed Unplugged”.  A web TV service produced by Google, offering a “skinny” bundle of live TV channels with a small monthly price range from $25-$40, depending upon the desired amount of channels.  Its bundling of TV channels consists of a portion of You Tube Red (an ad free subscription), channels owned by NBCUniversal and Walt Disney CO., CBS sports network, Fox sports, national geographic, ABC, and ESPN.  Google creators of Dubbed Unplugged face the unavoidable battle of competition.  A few network companies have produced similar web TV services such as Dubbed Unplugged, Allowing Google the chance to perform comparative advantages.  Customers of web TV services are unable to express specific channels of desire to companies, though they can prove who’s making desirable selections by their purchase of cable network.  CBS Corp. plans to enjoy its commission of $2, per subscriber, from Google, after nationally publishing Dubbed Unplugged.  It is currently in the making and strongly hopes to dominate all of today’s available web TV services.

            This article was highly of interest to me in the fact that I enjoy watching TV but hate commercials.  Let’s face it, super bowl commercials are the only exception.  Today has made for an expansive variety of TV service providers, and we as the customers, are never really one hundred percent sure of which to purchase.  Keeping updated with the latest production, performing research, and reading reviews are about the only things we can do. 

            This article is applicable to our course material in many ways than one.  It covers innovation, decision making with marketing information, and the scientific method exercised when performing research for keeping one’s self updated with innovation.  This general idea, as well as the concepts used in this article may also be applied in your everyday life.  One must always convey research to perform proper preparation, which prevents poor performance.  Inventions remain constant, as should society’s research and awareness. 
Article Found @ http://www.wsj.com/articles/google-signs-up-cbs-for-planned-web-tv-service-1476902412


1 comment:

  1. I feel like Facebook is grasping for straws, but it’s obviously to early to actually know if this venture will be a success for Facebook. I hope it will be a success for Facebook but realistically they are competing with highly developed competitors such as Netflix and Hulu.

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