Pandora Unveils Promotional Tools for Artists, Labels

            

               Pandora is launching a new promotional tool that is attracting the eye of many new and current artists. Artists in the present day struggle with finding ways for some of their songs to become hits. The radio has accustomed listeners to be comfortable towards familiar songs of an artist making newer songs of the same artist less likely to be heard or played. Pandora showed that people were more prone to listen to a new song, instead of skipping it, if the artist introduced the new song before the actual song. Although other Apple Music and Spotify also offer short introductions of artists' new songs, Pandora has a larger reach than of the two. Pandora is also analyzing the demographics of artist's fans so that it can plan tour maps for artists, making it a very pleasing investment to current and new artists. Furthermore, Pandora offers artists to determine how frequently their new songs are to be played when a listener clicks on that artists' station. However, Pandora is also keeping in mind the listener's comfort by decreasing the amount of times a new song is played, if listeners constantly thumbs down the song. Pandora is appealing to the artist's problem of making a new song a hit and is helping artists construct the most effective and beneficial cities for an artist's tour. Pandora is pushing for better ways to please both the listeners and the artists, making it stand out amongst its competitors.    

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