Can This High- Tech Bassinet Keep Sleep- Deprived Parents Sane?
The idea of the new SNOO Bassinet, which retails for $1,160, is to soothe a baby to sleep before the parents of the baby have to get up to put the baby back to sleep themselves. At first glance, the bassinet seems odd, mainly because it's basically a robot taking care of a baby for the parents...to a certain extent. The bassinet is not built to soothe the baby should he or she be wet or sick, of course, only to soothe an upset baby. The bassinet soothes the baby back to sleep by mimicking the motions of a moving car and creating white noise meant to grab the baby's attention and then relax it.
From a marketing perspective, this bassinet could be an instant hit (among parents that can afford it). It caters to a market that has essentially been the same since the beginning of time: the new parent market. It's a market with a problem that even people with no kids and no intention of ever having any have heard of- everyone's heard the horror stories about how new parents survive on lack of sleep and constant noise. From that perspective, this bassinet is on a path to success, because if there's anything people will pay thousands for, it's the promise of more sleep.
Wow this is great! I am not a parent yet and dont plan on being one for a while, but if I were I, i would most definitely invest in this. I like most, highly value my sleep and would pay almost any price to be of aide. Great article
ReplyDeleteWell I am certainly impressed! Besides just informing their consumers of the products existence I feel like this SNOO Bassinet need no further marketing, it kind of just sells its self.
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