Just In: Facebook Delivers!

JUST IN: FACEBOOK DELIVERS!

           At yet another attempt to expand their brand, Facebook launches an app that allows users to order food, movie tickets, and book a salon appointment. Facebook is taking a stand, trying something different than what they are accustomed to, and moving beyond social-networking. In other words, there are several apps coming out that are assisting in expanding Facebook. They even launched another app called Marketplace that allows users to buy and sell between each other. However, they faced a setback as users started posting banned items such as guns and drugs.

             They are utilizing the large amount of data they have on their users to their benefit, hoping that it will benefit them in the long run. Social butterflies and utilitarians will finally establish a connection through these Facebook apps. However, there are risks to targeting utilitarians: it must increase it's search function in order to appeal to that target market.

           Thankfully on our behalf, Facebook has stated that they will not bombard users with many advertisements. Instead, the users see what they are actually interested in. The easier the app is, the more users the app will gain. Thus, the app will become more successful.
         
          Facebook is expanding their target market as they launch multiple apps and features. However, they are facing competitors such as Uber Eats and Amazon Delivery. They are currently in the marketing growth stage of the product cycle, as they are trying to stick out from their competitors. Overall, Facebook hopes to succeed and achieve their goals.


-Elizabeth Gobran