If you’re a book
lover and reader, this is the article for you!
You may now save yourself the cost of buying, renting, and borrowing
fees. If you have a smartphone, tablet,
or kindle, you can download the “OverDrive” app. This app is your free hub for free e-books,
audiobooks, digital magazines and movies.
After downloading this app, your selected titles will be sent directly
to your smartphone, tablet, or kindle.
How this app works is it is linked to your public library or libraries
of choice, there is no limit to how many libraries you can be linked to, and it
simply works just as if you were checking out a book, magazine, or movie from
the public library. The app contains 93
% of public libraries’ content. The
OverDrive app does give limited time for rentals to be checked out but not to
worry, there are no late fees and or lost fess due to the automatic return
feature the app has created for its self.
Post downloading this app, you can download the audio books to your
phone so that when you do not have reception you can use the offline playback
feature or if you simply just don’t want to eat into your mobile data. If you have a Chromecast, (which is like an
USB stick) the OverDrive app will allow you to watch the rented movie on a
television. This is quite a beneficial
app to all and is rated 4.5 stars on a 5 star scale.
I was personally caught by surprise
with this article because I myself love to read and now can save a trip to the
library as well as not having to worry about late fees etc. When on the go I can download a book of
desire which actually saves myself the time, especially when in a hurry to get
somewhere. The OverDrive app is also great for going on road trips. It’s quite the app of convenience in my
opinion.
This article applies to the text we
are currently covering in class in several ways. (For one) the publicities ability to
improve their decision making skills by being given the knowledge about the OverDrive
app from Marketers. (Secondly) this new app clearly involves the use of
a couple elements from the product planning for goods and services. Its Major element used is “Product Idea”
which the app is used as a physical good and service to downloaders. The following information are sub points to
the “Product Idea”. The experience
of the app is quite desirable, it’s quick, easy, and timesaving. It features the reassurance of a phone
call to the public library if any questions or concerns arise. The biggest benefit
which I have discussed continuously in my article is the apps convenience. The apps equality level can be
satisfied by the use of all age levels, making the app quite attractive. The Installation instructions are
forth giving and quite simple to follow, additionally adding to the apps
convenience. (Lastly) this app has moved from its intro stage and
into its growth stage, and to be quite honest I’m not sure that it will ever
reach the stage of decline, due to unavailable competitors, and patents.
As for the application to other businesses
and implications in regards to the growing awareness of this OverDrive app, I conclude
that it will eventually close out all public libraries and force librarians to
either receive new skillsets, or change professions. My conclusion is similar to the ending result
after the creation of Redbox, when they forced all blockbuster movie rental
locations to shut down.
Can find the link to this article @
http://www.wsj.com/articles/the-cheapest-way-to-score-e-books-and-more-1476382161
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