While many fast-food chains have a variety of options, Chick-fil-A goes against the norm by focusing on chicken sandwiches only. They boast a simple menu consisting of sandwiches and a few breakfast and salad options. Now, five decades after this chain has opened, it is poised to become the third-largest U.S. restaurant chain by sales right behind McDonald's and Starbucks. Sales have tripled in the past decade and has also nearly doubled its store count. The company focuses on "ensuring that all customers, employees, restaurant operators and other partners are treated with care and respect." Chick-fil-A is well known for their customer service and how workers always go above and beyond. Since 2015, Chick-fil-A has been the top-rated fast-food restaurant on the American Customer Satisfaction Index. With this, other competitors can see how popular food chains are building and keeping their business and take cues to do the same. For chick-fil-a, the fact that they ranked so high on the American Customer Satisfaction Index can be a way to market and promote their business by ensuring that customers are sure to be treated well if coming into the store.
This articles is interesting because it's true that Chick-fil-a has had tremendous success with such a lean menu. If you think about it, Canes is another successful chain that only serves chicken strips. These strategies seem to be working really well for them. Sometimes it's better to keep it simple and conquer one area of business rather than produce multiple mediocre offerings.
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