In a Tighter Labor Market, Gig Workers are Getting Hard to Please

Not Staying with One Company

Summary of the Article: 

The drivers for Uber, Lyft, Uber Eats, and more of the like enjoy the flexibility of these services. These drivers also added that there was a great pay but only if an individual could commit most of their time into driving. However, for many of them, they switch between jobs and/or this is just something to supplement their income apart from their full-time job. The reason is that they are not treated like traditional employees so they do not get the same benefits such as health insurance. These companies are facing with high turnover rates in employment. They are having a hard time keeping drivers working for them. For the past few years, many drivers have been protesting their conditions as well as pay. Many of these companies face difficulties between pleasing their workers and their shareholders, especially after the 2008 Market crash. In order to turn a profit, many of these companies have started to raise prices.

How this Article is related to Marketing:
In order to market themselves to new and potential, they need to improve their driver's conditions. Since these companies such as Uber and Lyft rely on drivers, they should consider their conditions and try to please their workers so that they have a better time working for them.

URL:https://www.wsj.com/articles/in-a-tight-labor-market-gig-workers-get-harder-to-please-11556942404