This article talks about
how the Tampon Dispenser machine has remained the same since many years ago.
During the 70s many dispenser machines became popular since they are very
convenient and accessible. As time has passed they have been advancing as new
technologies develop, including card and mobile payment as an option and
allowing customers to even customize their soda flavors. However, the only
machines that still exist but have not been subject to innovation are the
sanitary napkin and tampon dispensers. Many of the machines that we still see
in bathrooms still require quarters, get jammed or are empty, leaving women
without the comfort of being able to access to the basic sanitary items. Some
improvement has been made but is still far away from being considered modern.
Some
advocates have been working on campaigns for free access to tampons and pads
“arguing that they are as necessary to women’s hygiene as toilet paper or
soap”. Also, these items were already approved as a free-necessity item that
must be provided by schools in states like California a New York, which had
stressed the necessity for some changes in the design of their machine. For
example, Hospeco, a company that have been manufacturing and selling metal-box
dispensers for over 40 years have stated that they are now implementing a
“push-button with a programmed delay of 8 to 12 seconds to avoid product
hoarding in places like public schools”.
Other
people still compare this kind of improvements to other products like air
fresher that can speak and let the operator know that it is running out. Some
of the reasons people argue that pad and tampons machines have been forgotten
is because they are “behind the scenes” meaning that not everyone sees them and
also because of “period stigma”. Another important reason might be the lack of
women in technology.
Surprisingly,
there is a company that is currently developing a new tampon dispenser machine
called Hooha that is Wi-Fi powered and “distributes tampons when users text a
phone number found on the machine”. Also, “the system works out its own jams
and keeps track of supply levels”. Alexandra Loffredo, who is currently working
on this product’s marketing campaign claims that “There’s a lack of women
sitting at a table coming up with ideas and innovating” in this matter.
The article highlights
the product section of the marketing strategy as it shows how Hoola is developing
a new product based on an older product that is very much outdated. Clearly,
Hospeco is maybe not a company characterized by a culture of innovation so that
is why other companies have has to develop a new and modern dispenser. Thus, it
seems that Hooha is taking a great step towards analyzing what the consumer
needs are and how to provide a product that will be attractive and useful. At
the same time, their marketing department plans to partner up with a
leading tampon company so they can offer their products, which is an excellent idea as they will be entering the market with the support of a well-known and
trusted Tampon company.
Link to
article: https://www.wsj.com/articles/tampon-dispensers-lack-that-high-tech-wow-factor-11556800479?mod=searchresults&page=1&pos=5
By: Adriana Chacon
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