Update April 10, 2019
Several individuals who are looking for a mental or energy boost are looking to a new type of supplement currently on the market. Nootropics are supplements that are unique and meant to assist in particular mental or health specific qualities, and have a quite foreign and experimental nature... in fact, they are not currently regulated by the FDA. The FDA has investigated some of these drugs, including Vinpocetine for memory and Phenibut for anxiety and insomnia, because it is unclear if they are dangerous. Often people purchase them for their marketed benefits, which must be vague and not imply cures of any kind. These are very general marketing terms. Other customers are wary to try the supplements due to the lack of clear definition and effectiveness. Company representatives say that they are confident that the supplements are not addictive and d onot have harmful side effects. They may not take into consideration other medicines that the individual customer may be taking. This is relevant to marketing in terms of context and customer. I am personally interested because I am interested in nutrition and supplements.
https://www.wsj.com/articles/nootropic-or-not-brain-booster-business-raises-concerns-11554912076
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