Marvel's Success in Movies

Marvel's Success in Movies

This article is focused on "Walt Disney Co.’s “Avengers: Endgame” [success in becoming] the second-highest-grossing movie of all time, reaching nearly $2.19 billion in global box-office revenue just 12 days after hitting theaters, according to preliminary studio estimates." The highest grossing movie is currently Avatar (2009), but many analysts believe Endgame has the ability to surprise this film. 

Although, this was not possible without Marvel's twenty-two other movies. “Avengers: Endgame” (2019) is part 2 of "Avengers: Infinity War" (2018) which is a story that began back in 2012 with "Marvel's The Avengers" (2012). For this reason, Marvel movies attract more viewers. This is applicable to all of their movies: 

1"The Infinity Saga"

• 1.1Phase One
  • 1.1.1Iron Man (2008)
  • 1.1.2The Incredible Hulk (2008)
  • 1.1.3Iron Man 2 (2010)
  • 1.1.4Thor (2011)
  • 1.1.5Captain America: The First Avenger (2011)
  • 1.1.6Marvel's The Avengers (2012)
• 1.2Phase Two
  • 1.2.1Iron Man 3 (2013)
  • 1.2.2Thor: The Dark World (2013)
  • 1.2.3Captain America: The Winter Soldier (2014)
  • 1.2.4Guardians of the Galaxy (2014)
  • 1.2.5Avengers: Age of Ultron (2015)
  • 1.2.6Ant-Man (2015)
• 1.3Phase Three
  • 1.3.1Captain America: Civil War (2016)
  • 1.3.2Doctor Strange (2016)
  • 1.3.3Guardians of the Galaxy Vol. 2 (2017)
  • 1.3.4Spider-Man: Homecoming (2017)
  • 1.3.5Thor: Ragnarok (2017)
  • 1.3.6Black Panther (2018)
  • 1.3.7Avengers: Infinity War (2018)
  • 1.3.8Ant-Man and the Wasp (2018)
  • 1.3.9Captain Marvel (2019)
  • 1.3.10Avengers: Endgame (2019)

Each movie within a phase tells a small portion, for example, all of the movies in phase one help develop the story for "Marvel's The Avengers (2012), same for phase two, they help develop the story for "Avengers: Age of Ultron (2015) with the exception of "Ant-Man (2015) which set-up the story for "Captain Americal: Civil War (2016). Finally, we have phase three where "Avengers: Infinity War" (2018) and "Avengers: Endgame" (2019) are a part of. Overall, all of the movies listed in phase three help develop the story for "Avengers: Endgame" (2019) and for that reason it is no surprise that they have become the second highest grossing movie of all time.

I chose this article because I am a fan of these movies. Personally, I enjoy stories and Marvel knows how to tell an exciting and engaging story. This is relevant to our class because it explains the environment movie producers are in. Now moviegoers want franchises, great stories, and amazing plot twisters; this makes the job of a producer a bit harder because the standards have been raised by Marvel movies. 



Name: Gorman Aguilar
Title of article: ‘Avengers: Endgame’ Surpasses $2 Billion in Record Time
Link: https://www.wsj.com/articles/avengers-endgame-surpasses-2-billion-globally-in-record-time-11557084866?mod=searchresults&page=1&pos=2
Time published: May 5th, 2019