Wednesday, May 8, 2019

“Comcast is Surviving Big Media’s Horror Flick”

Comcast is Surviving Big Media’s Horror Flick” April 25, 2019


“Comcast is Surviving Big Media’s Horror Flick” April 25, 2019
https://www.wsj.com/articles/comcast-is-surviving-big-medias-horror-flick-11556215034
Due to big media companies growing in popularity for streaming service, it may appear that
Comcast is in risk of losing their revenue base for cable, however, while cable sales are down
internet sales are up. Revenue is increasing for Comcast over previous years, rising to 77
cents a share from 66 cents a share, and with internet sales increasing by 10%. Television
and cable customers have declined year over year for eight years, increasing to a 121,000
subscriber loss from a 96,000 subscriber loss this year over the previous year for cable
subscription. Comcast is likely to continue to see benefits in internet streaming customers,
though as they have a growing base of customers needing a high streaming internet service.
Comcast also just purchased a British TV telecommunications and streaming company.
In addition, Comcast is interested in their own streaming service in 2020.
Comcast owns Hulu, and so they will be watching Hulu as well as Hulu may soon
actually by back 10% of their own share from AT&T. As time passes, both Hulu and
Comcast may see continued benefit from the streaming industry. This article applies
to media marketing by explaining the context in which Comcast will position it’s own
streaming service. I am interested as a previous Comcast customer.

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