T-Mobile Takeover of Sprint Clears U.S. National Security Panel 

Combination of wireless rivals still needs approval from U.S. antitrust officials

            In this article, T-Mobile has already meet with US National security officials to see if its deemed ok to bring T-Mobile and Sprint together. The reason why this meeting had to take place is because “the Committee on Foreign investment in the US “which is an Interagency committee” that works with conjunction of the US Treasury department who would see and review any kind of possible national security threats that it can be place between the two-giant cell phone company. One owned by “Softbank Group a Japanese investor that owns most of Sprint” the other by “Germany Deutshe Telekom AG “which own majority of the share of T Mobile US. 

            Though these talks took place many people within the “US Department of Justice or Homeland security and defense” really had no objections about the merger which gave both companies to continue forward with the merger pending the FFC rulings at the beginning of 2019. Though the finds of the committee had no issues, the committee did ask for both companies to remove any Huawei equipment for the deal to go through with no issues stating this “the global discussion about the security of network elements from Chinese manufacturers.” 

What does this have to do with Marketing?

Simple, the need of branding is something that could be lost when a merger takes place. This could be a potential issue like for example Aol/Time Warner mergers in where consumer was unsure if it was a great deal. The reason why was because AOL was accessible all over the US, compared to Time Warner which was only accessible in certain regions of the United State. Then the question is in the aspect of branding of company should it be called T-Mobile or Sprint? Some customer would prefer an American brand company such as Sprint to be the front runner other might say T-Mobile is a global brand so it must be strong. There are many issues with merger but one must, note the importance of branding well to be successful. https://www.wsj.com/articles/t-mobile-takeover-of-sprint-clears-u-s-national-security-panel-11545076651?mod=searchresults&page=1&pos=18&mod=article_inline