Updated April 22, 2019
Rappers in the United States are more likely than ever to name drop a popular fashion brand. And this has deeper roots than many may have expected. It started around decades ago around 1985 when brands started being mentioned, and both adults and children took notice. Other rappers of this time, such as MC Ricky D, started producing lyrics with fashion brands incorporated and others followed. Children raised during this period heard these lyrics and if they produced music in their career as adults, they did the same.
In this music era rappers express their individuality by choosing smaller fashion brands to reference in their music. One notable example of this is the brand Off-White, which is founded by a successful African American man by the name of Virgil Abloh and many rappers reference the brand as a way of implicitly stating the success of those who they relate to. Not only do rappers consider fashion to be a major aspect of their industry now, it benefits the market by offering more diversity and exposure. It expands sales and increases market growth. New customers and market options are becoming available by rappers sharing the brands in the lyrics. Most rappers seem to consider high fashion and rap to now go hand in hand. All of this is very relevant to marketing in terms of context, customer, and environment (social).
I am interested because I enjoy music and culture and enjoy understanding how brands interact with new opportunities and what the brand means to the individual representing.
https://www.wsj.com/articles/these-are-the-fashion-brands-rappers-namedrop-the-most-11555943601
No comments:
Post a Comment