The unemployment rate keeps increasing in throughout April, further spreading the fear and concerns about the coronavirus's economic impact. Compared to the Great Depression, the unemployment rate right now is still below (14.7% as of today compared to 25% during the Great Depression). However, there are some distinct differences between the two numbers. According to the report, most of the layoffs in April came from blue-collar jobs such as farming and meat processing. Furthermore, these are all temporary, meaning the employees might come back normally to work after the pandemic ends (or after we successfully find the vaccines). The white-collar jobs are still there.
On the other hand, general merchandise stores, including warehouses and supercenters, enjoys the increasing demands and so as the increasing employment. The employment increases by 4.7% in April from a month earlier. We can see that manufacturers are using the "push" strategy by increasing the stock supplies to warehouses and retailers. This is an example of using the 4Ps in marketing, particularly promotion.
Source:
https://www.wsj.com/articles/april-jobs-report-coronavirus-2020-11588888089?mod=hp_lead_pos1
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