There Is Always a Light At the End of The Tunnel

Graduating during the economic crisis seems to be a nightmare and a sign of bad luck; however, it is actually a good time to step up and start your own business. Why?

First of all, having no money on the pocket allows the business owners to have better decisions on spending, especially to save some avoidable costs while operating their business. Additionally, it also helps the owners to recruit those who are willing to work for equity. Having dedicated employees give firms a great advantage compared to competitors. Also, having talented people generates new ideas and innovations, which also provides firms with advantages to their competitors.

Furthermore, the crisis also teaches business owners many invaluable lessons, according to the article. One of those is how to use resources well, the main theme in our marketing class. During the crisis, it is still possible to determine how the marketplace will be after the crisis, and this is an opportunity to develop a suitable promotion to gain a share in the market.



Source: https://www.wsj.com/articles/graduating-in-a-recession-may-come-with-silver-liningsespecially-for-budding-entrepreneurs-11588939211?mod=hp_lista_pos3