Wednesday, May 6, 2020

Disney’s Show Won’t Go On Soon


Disney’s Show Won’t Go On Soon


May 5, 2020 7:27 pm ET
By Dan Gallagher





This article was regarding Disney’s stock prices fall since the pandemic. Disney hasn’t seen this type of fall in the last 10 years ago. So far Walt Disney Co. is down -2.05%, when quarter ended March 28, 2020. Disney’s theme park that closed their doors in mid-March wasn’t the only sector affected by the pandemic. Disney also felt the affects with 21st Century Fox and Pixar. However, there is one sector that hasn’t been as affected and that is their Disney+ streaming service. Overall due to the recent pandemic Disney has estimated to have lost about $1.4 million. Historically Disney has been through many economic declines including a world war. Which leads people to believe they will bounce back quickly. However, other believe that this pandemic will continue to hurt many companies and not just for the interim but for months to come.

The reason I choose this article is because it’s the iconic Disney. The most visited place in the world is facing economic discord. It’s unfortunate, and I have heard they will be doing layoffs too. They are a huge U.S. employer and this will hurt the economy more. I hope for people’s sake they will be able to recuperate quickly. For a marketing stand point, they are going to have to develop a new marketing strategy. Disney is not known for giving specials or for discounts other than their norms. With the downshift in the economy they will have to redevelop new strategies to combat the fallout from the pandemic. Which I believe, will be extremely difficult for Disney resorts, amusement parks, and island because the long-lasting effects from the pandemic are people still accustomed to social distancing and wanting to do-so to lessen their risk.

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